Chair of Mobile Business & Multilateral Security

Dipl.-Kfm. Marvin Hegen

External Members

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Curriculum Vitae 

Marvin Hegen studied Business Economics at the Julius-Maximilians-University Würzburg. During his study he focused on Business Informatics, Logistics and Marketing. From 2005 to 2009 he worked as a student assistant at the Chair of Business Administration and Business Informatics at the University of Würzburg and at Multamedio AG, a company specialized on secure IT Structures. During this time he collected experience in Software Development, E-Learning and Project Management. In 2007 he founded Tagnition, which provides Mobile Tagging Solutions for Mobile Marketing, Mobile Business and Extended Packaging. Mobile Tagging was also major part of his Diploma Thesis “Mobile Tagging – potentials and use cases for Mobile Business”. After his graduation in Business Economics (Dipl.-Kfm.) in 2009 he started as a Research & Teaching Assistant at the Chair of Mobile Business & Multilateral Security. His research interests are in Mobile Marketing, M-Commerce, Ubiquitous Computing and Physical World Connection.

  • Hegen, Marvin . 2010. "Mobile Tagging: Potenziale von QR-Codes im Mobile Business", Diplomica, Hamburg, Deutschland. 
Refereed Publications
  • Hegen, Marvin . 2009. "Good bye Medienbruch – Wie Mobile Tagging die Welt verknüpft und das Handy zum Barcodescanner wird", Wirtschaftsinformatik und Management, (2009:4).
Working Papers
  • Bal, Gökhan; Hegen, Marvin; Koschinat, Sascha; Weber, Christian; Wolos, Lars . 2009. "Study on IdM related Data Assets on the basis of current IdM Player’s Data-Handling".
Reviewed Project Publications