Description:

Course Contents

The majority of business models in the digital, mobile economy heavily rely on the existence of user data in order to enable a value proposition for users. For instance, advertisers use data for the targeting of advertisements whereas others apply it for the personalisation of their service offerings. However, what is beneficial for businesses often becomes of a threat to the privacy of users – especially if highly sensitive data, such as location data, is collected and processed without their consent. Within the digital, mobile economy field and beyond, this course is going to explore the area of conflict between data- centric online/mobile business models and user privacy. The following topics are going to be covered with the following lectures:

• • • • Lecture 1
        Introduction & Course Organisation
      • Lecture 2
        Mobile Information Systems
      • Lecture 3
        Business Models, Markets and Ecosystems
      • Lecture 4
        Characteristics of Goods in the Digital Economy
      • Lecture 5
        The "Big Four" in the Digital Economy
      • Lecture 6
        Online Profiling (Challenge)
      • Lecture 7
        Personal Data Collection & Usage (Part 1)
      • Lecture 8
        Personal Data Collection & Usage (Part 2)
      • Lecture 9
        Privacy & Privacy Protection (Part 1)
      • Lecture 10
        Privacy & Privacy Protection (Part 2)
      • Lecture 11
        (Mobile) Identity Management
      • Lecture 12
        Trade off between Privacy and Service Value
      • Lecture 13
        Research on Privacy, Identity Management and Mobile Business
      • Lecture 14
        Written Exam Preparation

Literature:

Studying how privacy regulation might impact economic activity on the advertising- supported Internet: Avi Goldfarb, Catherine E. Tucker (2011) Online Advertising, Behavioral Targeting, and Privacy, Communication of the ACM (54:5), New York, USA.