Mobile Business I - Technology, Markets, Platforms, and Business Models
Basic Information
Type of Lecture: | Lecture with Exercise |
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Course: | Master |
Hours/Week: | 3 |
Credit Points: | 6 |
Language: | German |
Term: | Winter 2013/2014 |
Lecturers: | |
Email: |
Content of the Course
Description:
The "Mobile Business" lecture series provides an introduction to technologies and economic principles defining these markets. Students will be qualified to identify success factors of mobile business models and to judge on possible application scenarios. Starting with the basics of mobile communication services, emphasis will be put on an analysis of the interaction between individuals and mobile devices / services.
This includes an historic overview across the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify possibilities and limitations of mobile business applications and business models, in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, to analyse new scenarios, and to draw connections to traditional and established scenarios.
Please also have a look at the teaching section at www.m- chair.net
Practical Exercise
Michael Pachmajer (Infosys)
The Practical Exercises deal with the current development of the telecommunication market and applied business models. The offered product portfolio of mobile telecom providers and applied technologies are object of a case study, conducted in team work. The case study is viewed from the perspective of the executive board of a mobile telecommunication provider. The developed measures for the company will be presented in an Investor Call.
Business Informatics II
Basic Information
Type of Lecture: | Lecture with Exercise |
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Course: | Bachelor |
Hours/Week: | 3 |
Credit Points: | 6 |
Language: | English |
Term: |
Winter 2013/2014
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Lecturers: | |
Email:
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Content of the Course
Description
Based on “Business Informatics 1” (OWIN), this course covers fundamentals, development, and introduction of Information and Communication Systems (ICS) for enterprises. It can roughly be divided into four parts as follows:
In the first part, the nature and role of ICS are briefly recapitulated, and an overview of Enterprise Modelling as a holistic view on ICS in enterprises is given.
In order to present the functionality and architecture of ICS, the second part begins with a closer look into ICS. First the two related concepts and terms of Information Systems (IS) and Communication Systems (CS) are analysed as both are often used in the literature, but their heritage and relation is rarely made clear. Following this distinction, IS architectures and corresponding IS models are discussed and layer-based communication and network typologies for CS are covered in more detail.
The third part is concerned with the development of ICS and begins with the introduction of management concepts for ICS-related projects. Subsequently, software development process models (SDPM) are presented and characterised. Since the modelling of ICS and their architectures constitutes an integral part of SDPM, several ICS modelling approaches (e.g. object-oriented or data-oriented models) are covered in more detail. This part is completed by providing an overview of programming and markup languages as means for the implementation of the previously discussed IS models. In addition, the Structured Query Language (SQL) as most commonly used means for ICS to access and manipulate its application data is discussed.
The course is completed by its fourth part covering the Business Process Reengineering (BPR) approach. Enterprises have a continuous obligation to align their processes to new business objectives or to improve the effectiveness and efficiency of their processes. Whereas this traditionally led to Business Process Alignment and Optimisation activities, the introduction of BRP significantly contrasts to these approaches by calling for radical redesign of business processes.
Identity management in the crossroad: business interests and users’ privacy
Basic Information
Type of Lecture: | Lecture |
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Course: | Master |
Hours/Week: | 0 |
Credit Points: | 6 |
Language: | English |
Term: | Summer 2014 |
Lecturers: | Prof. Dr. Kai Rannenberg Dr. Gökhan Bal Dr. Fatbardh Veseli |
Email: |
Content of the Course
Description:
The modern society has undergone rapid developments in the digital world, creating the concept of a digital society. Social networks, smart mobile devices, online shopping and services have encouraged new ways of doing business, and changed our habits and social interactions. Nevertheless, the impacts of these changes on the online users’ privacy have not always been fully understood by the users, as our personal information is released to different parties, which we have not full control of. On top of that, the many accounts we need for different services makes it difficult for the Users to properly manage their “different identities” in the digital world. In this seminar, we will investigate the different interesting topics around identity management in the light of the recent developments in technologies that promise taking into account multilaretal interests of both businesses and the users.
Exam
Once the registration deadline has expired, all course applicants will be notified via email about their final registration status.
Privacy vs. Data: Business Models in the digital, mobile Economy
Basic Information
Type of Lecture: | Lecture |
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Course: | Master |
Hours/Week: | 2 |
Credit Points: | 6 |
Language: | English |
Term: | Summer 2014 |
Lecturers: | |
Email: |
Content of the Course
Description:
Course Contents
The majority of business models in the digital, mobile economy heavily rely on the existence of user data in order to enable a value proposition for users. For instance, advertisers use data for the targeting of advertisements whereas others apply it for the personalisation of their service offerings. However, what is beneficial for businesses often becomes of a threat to the privacy of users – especially if highly sensitive data, such as location data, is collected and processed without their consent. Within the digital, mobile economy field and beyond, this course is going to explore the area of conflict between data- centric online/mobile business models and user privacy. The following topics are going to be covered with the following lectures:
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- Lecture 1
Introduction & Course Organisation - Lecture 2
Mobile Information Systems - Lecture 3
Business Models, Markets and Ecosystems - Lecture 4
Characteristics of Goods in the Digital Economy - Lecture 5
The "Big Four" in the Digital Economy - Lecture 6
Online Profiling (Challenge) - Lecture 7
Personal Data Collection & Usage (Part 1) - Lecture 8
Personal Data Collection & Usage (Part 2) - Lecture 9
Privacy & Privacy Protection (Part 1) - Lecture 10
Privacy & Privacy Protection (Part 2) - Lecture 11
(Mobile) Identity Management - Lecture 12
Trade off between Privacy and Service Value - Lecture 13
Research on Privacy, Identity Management and Mobile Business - Lecture 14
Written Exam Preparation
- Lecture 1
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Literature:
Studying how privacy regulation might impact economic activity on the advertising- supported Internet: Avi Goldfarb, Catherine E. Tucker (2011) Online Advertising, Behavioral Targeting, and Privacy, Communication of the ACM (54:5), New York, USA.
Exam
Once the registration deadline has expired, all course applicants will be notified via email about their final registation status.
Successfully registered course participants are IN ADDITION required to sign up for the course’s written exam at the Chair of Mobile Business & Multilateral Security in room RuW 2.257 (there will be no written exam sign up via LSF!). The registration period starts on 12.05.14 and ends on 30.05.14.
Unsubscribing from the written exam is also possible until 30.05.14
The written exam will not take place right after the lecture, but in the same time period like the other written exams.
The written exam is held in German whereas students are allowed to answer in either German or English.
Strategien für Mobile Business (SMOB)
Basic Information
Type of Lecture: | Lecture |
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Course: | Master |
Hours/Week: | 3 |
Credit Points: | 6 |
Language: | German |
Term: | Summer 2014 |
Lecturers: |
Dr. Felix Kröger
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Email: |
Content of the Course
Description:
In der Vorlesung “Strategien für Mobile Business” im Sommersemester 2014 erhalten die Studenten Einblicke in aktuelle Themen und Entwicklungen im Bereich mobiler Produkte und Dienstleistungen, dem sogenannten „Mobile Business“ (M-Business).
Viele Branchen stehen derzeit vor großen Herausforderungen aufgrund von disruptiven Innovationen im Bereich der Informations- und Kommunikations Technologien (engl. „Information and Communication Technologies“, ICT). Daher betrifft Mobile Business nicht mehr nur die „klassischen“ Player wie Mobilfunkbetreiber und Internet-Unternehmen. Stattdessen sind Firmen aus verschiedensten Branchen gezwungen, innovative mobile Produkte und Geschäftsmodelle zu entwickeln, um neue Umsatzquellen zu erschließen oder ihre Kosten zu senken.
Daher bietet die Vorlesung “Strategien für Mobile Business” eine Einführung in die technologischen und betriebswirtschaftlichen Grundlagen, die nötig sind, um innovative mobile Geschäftsmodelle und Strategien zu entwickeln und zu analysieren. Insbesondere werden auch aktuelle methodische Ansätze zur agilen Entwicklung von mobilen Produkten und Dienstleistungen behandelt. Mehrere Praxis-Beispiele mobiler Geschäftsund Technologie-Innovationen werden vorgestellt (u.a. von Gast-Rednernaus der Unternehmensberatung) und im Hinblick auf ihr Marktpotential und die benötigten Geschäftsfähigkeiten analysiert. Die Veranstaltung enthält auch einige praktische Übungen, so dass die Studenten die Gelegenheit haben, kleine Themen eigenständig oder in einem Workshop-Format während der Kurse zu bearbeiten.
Agenda:
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- 25.04.2014 (10:15 - 11:15): Vorlesung 0 (RuW 2.202): Introduction and Lecture Overview
- 25.04.2014 (11:15 - 13:00): Vorlesung 1 (RuW 2.202): Mobile Payment Solutions
- 25.04.2014 (14:30 - 17:30): Vorlesung 2 (RuW 2.202): Telecommunication Networks and Technologies
- 09.05.2014 (10:15 - 13:00): Vorlesung 3 (RuW 2.202): Mobile Solutions for Consumers and Enterprises
- 09.05.2014 (14:30 - 16:30): Vorlesung 4 (RuW 2.202): Mobility Solutions for Governments in the 21st Century
- 09.05.2014 (16:30 - 17:30): Vorlesung 5 (RuW 2.202): Innovation Uncovered
- 06.06.2014 (10:15 - 13:00): Vorlesung 6 (RuW 2.202): Agile Project Management with Scrum
- 06.06.2014 (14:30 - 16:30): Vorlesung 7 (RuW 2.202): Geosocial Networks
- 06.06.2014 (16:30 - 17:30): Vorlesung 8 (RuW 2.202): Mobile Healthcare
- 13.06.2014 (10:15 - 14:00): Vorlesung 9 (RuW 2.202): Business Model Generation
- 13.06.2014 (15:30 - 16:30): Vorlesung 10 (RuW 2.202): Cloud Computing & Business Marketplace
- 13.06.2014 (16:30 - 17:00): Vorlesung 11 (RuW 2.202): FastBill - Cloud-based Mobile Billing
- 27.06.2014 (10:15 - 13:00): Vorlesung 12 (RuW 2.202): Become a Smart CFO - Finance kisses Business
- 27.06.2014 (14:30 - 16:30): Vorlesung 13 (RuW 2.202): Business Case Modeling
- 27.06.2014 (16:30 - 17:30): Vorlesung 14 (RuW 2.202): Revenue Share in Mobile Business
- 04.07.2014 (10:15 - 13:00): Vorlesung 15 (RuW 2.202): Mobilization of a Core Enterprise Process
- 04.07.2014 (14:30 - 15:30): Vorlesung 16 (RuW 2.202): Threats and Market Trends Mobile Security
- 04.07.2014 (15:30 - 17:30): Vorlesung 17 (RuW 2.202): Digital Transformation of the Automotive Industry
- 11.07.2014 (10:15 - 12:00): Vorlesung 18 (RuW 2.202): Mobile Enterprise
- 11.07.2014 (12:00 - 13:00): Vorlesung 19 (RuW 2.202): Smart Cities
- 11.07.2014 (14:30 - 16:30): Vorlesung 20 (RuW 2.202): Rural Internet
- 11.07.2014 (16:30 - 17:30): Vorlesung 21 (RuW 2.202): Exam Preparation
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- User-centric Privacy Enhancing Technologies and Mobile Services for Consumer Goods (Seminar) Winter 2014/2015
- Mobile Business I - Technology, Markets, Platforms, and Business Models Winter 2014/2015
- Privacy vs. Data: Business Models in the digital, mobile Economy Summer 2015
- Informations- und Kommunikationssicherheit: Infrastrukturen, Technologien und Geschäftsmodelle Summer 2015