Chair of Mobile Business & Multilateral Security

Privacy vs. Data: Business Models in the digital, mobile Economy


Basic Information
Type of Lecture: Lecture with Exercise
Course: Master
Hours/Week: 2
Credit Points: 6
Language: German
Term: Summer 2015
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


Content of the Course


Course Contents

The majority of business models in the digital economy heavily rely on the existence of user data in order to enable a value proposition for users. For instance, advertisers use data for the targeting of advertisements whereas others apply it for the personalisation of their service offerings. However, what is beneficial for businesses often becomes of a threat to the privacy of users – especially if highly sensitive data, such as location data, is collected and processed without their consent. Within the digital economy field, this course is going to explore the area of conflict between data-centric business models and user privacy. Since mobile devices accumulate a significant amount of personal data about individuals, the following topics will be covered and examined with a special focus from this „mobile“ perspective:

        • Means of data collection and its threat to privacy
        • Privacy and Data Protection
        • Basics of Information Security
        • Interplay between data and privacy within digital business models
        • ...


        • Studying how privacy regulation might impact economic activity on the advertising- supported Internet: Avi Goldfarb, Catherine E. Tucker (2011) Online Advertising, Behavioral Targeting, and Privacy, Communication of the ACM (54:5), New York, USA.
        • THE TRADEOFF FALLACY - How Marketers Are Misrepresenting American Consumers And Opening Them Up to Exploitation, Joseph Turow, Michael Hennessy, Nora Draper, A Report from the Annenberg School for Communication University of Pennsylvania, USA.



        • Mon, 20.04.15, 9 am - 1 pm (Room 2.202, RuW building)
        • Mon, 20.04.15, 1 pm - 5 pm (Room 1.202, RuW building)
        • Tue, 21.04.15, 9 am - 5 pm (Room 2.202, RuW building)
        • Wed, 22.04.15, 9 am - 1 pm (Room 1.801, Casino)
        • Wed, 22.04.15, 1 pm - 5 pm (Room 2.202, RuW building)
        • Thu, 23.04.15, 9 am - 5 pm (Room 2.202, RuW building)
        • Fri, 24.04.15, 9 am - 5 pm (Room 2.202, RuW building)

Note: The course starts every day "cum tempore" (ct.)


        • Lecture 1: Introduction & Course Organisation
        • Lecture 2: Mobile Information Systems
        • Lecture 3: Business Models, Markets s & Ecosystems
        • Lecture 4: Characteristics of Goods and Services in the Digital  Economy
        • Lecture 5: The “Big Four” in the Digital Economy
        • Lecture 6: Online Profiling
        • Lecture 7+8: Personal Data Collection & Usage
        • Lecture 9+10: Privacy & Privacy Protection
        • Lecture 11: (Mobile) Identity Management
        • Lecture 12: Trade off between Privacy and ServiceValue
        • Lecture 13: Research on Privacy, Identity and MobileBusiness
        • Lecture 14: Written Exam Prep
        • Exercises

The course registration system is going to open at 1st April 2015 at 11 am.
The maximum number of students allowed for this course is 32. If the maximum number of students is exceeded, the registration system will offer a waiting list for further potential participants.
Once the registration deadline at 17th April 2015 has expired, all course applicants will be notified via email about their final registration status.
Canceling a prior registration is possible until 17th April 2015.
Maximum participants:
Successfully registered course participants are IN ADDITION required to sign up for the course’s written exam at the Chair of Mobile Business & Multilateral Security in room RuW 2.257 (there will be no written exam sign up via LSF!). The corresponding registration period conforms withgeneral exam registration period of the university (11.05.15 - 29.05.15) and will also be announced in addition as part of the course.
The written exam will not take place right after the lecture, but in the same time period like the other written exams.
The written exam is held in German whereas students are allowed to answer in either German or English