Chair of Mobile Business & Multilateral Security

Mobile Business I - Technology, Markets, Platforms, and Business Models


Basic Information
Type of Lecture: Lecture with Exercise
Course: Master
Hours/Week: 2
Credit Points: 6
Language: English
Term: Winter 2015/2016
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Content of the Course


The "Mobile Business" lecture series provides an introduction to technologies and economic principles defining these markets. Students will be qualified to identify success factors of mobile business models and to judge on possible application scenarios. Starting with the basics of mobile communication services, emphasis will be put on an analysis of the interaction between individuals and mobile devices / services.

This includes an historic overview across the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify possibilities and limitations of mobile business applications and business models, in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, to analyse new scenarios, and to draw connections to traditional and established scenarios.



        • Tue, Oct 13 at 14:00-16:00 in HZ15
          VL01 - Introduction to Mobile Business 1
        • Tue, Oct 20 at 14:00-16:00 in HZ15
          VL02 - Mobile Telecommunication Infrastructures
        • Wed, Oct 21 at 10:00-12:00 in HZ15
          VL03 - Wireless Internet-oriented Infrastructures and Protocols
        • Tue, Oct 27 at 14:00-16:00 in HZ15
          GL01 - Guest lecture - Marvin Hegen - Physical Mobile Interactions in Mobile Retail Shopping Scenarios
        • Tue, Nov 3 at 14:00-16:00 in HZ15
          VL04 - Mobile Communication Services
        • Wed, Nov 4 at 10:00-12:00 in HZ15
          VL05 - Electronic Business vs. Mobile Business
        • Tue, Nov 10 at 14:00-16:00 in HZ15
          ÜB01 - Technology Basics I - VL02-04
        • Tue, Nov 17 at 14:00-16:00 in HZ15
          VL06 - Market Structure and Value Chain
        • Wed, Nov 18 at 10:00-12:00 in HZ15
          CS01 - Dr. Carsten Hentrich & Jennifer Kint (pwc) - Case Study Introduction - "How digitization enables innovative Business Models"
        • Tue, Nov 24 at 14:00-16:00 in HZ15
          VL07 - Business Models
        • Tue, Dec 1 at 14:00-16:00 in HZ15
          VL08 - Smartcards and Infrastructures
        • Wed, Dec 2 at 10:00-12:00 in HZ15
          VL09 - Mobile Devices
        • Tue, Dec 8 at 14:00-16:00 in HZ15
          VL10 - Concepts of Mobile OS
        • Tue, Dec 15 at 14:00-16:00 in HZ15
          ÜB02 - Economics Basics I - VL05-07
        • Wed, Dec 16 at 10:00-12:00 in HZ15
          ÜB03 - Technology Basics II - VL08-10
        • Tue, Jan 12 at 14:00-16:00 in HZ15
          VL11 - Mobile OS and Security Aspects - Examples
        • Tue, Jan 26 at 14:00-16:00 in HZ15
          VL13 - Acceptance and Success Factors in Mobile Busines
        • Tue, Jan 19 at 14:00-16:00 in RuW 2.202 Fri, Jan 29 from 16:00-18:00 at "pwc" offices in Frankfurt (Updated on 2016-01-20) CS02 - Dr. Carsten Hentrich & Jennifer Kint (pwc) - Case Study Workshop - Student Presentations and Prototyping of Use Cases
        • Tue, Feb 2 at 14:00-16:00 in HZ15
          ÜB04 - Economics Basics II - VL11-13
        • Wed, Feb 3 at 10:00-12:00 in HZ15
          VL12 - Trusted Devices
        • Tue, Feb 9 at 14:00-16:00 in HZ15
          VL14 - Exam Preparation - Questions & Answers





The exam is scheduled on February the 18, 2015 from 15:00 o'clock. Check the latest updates at the website of the Examination office (Prüfungsamt).

Previous MOB1 Exams