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Deutsche Telekom Chair of Mobile Business & Multilateral SecurityDeutsche TelekomDeutsche Telekom Chair of Mobile Business & Multilateral Security

Mobile Business I - Technology, Markets, Platforms, and Business Models

Basic Information

Type of Lecture:
Lecture with Exercise
Course:
Master
Hours/Week:
3
Credit Points:
6
Language:
English
Term:
Winter 2018/2019
Content of the Course
Description:

The "Mobile Business" lecture series provides an introduction to technologies and economic principles defining these markets. Students will be qualified to identify success factors of mobile business models and to judge on possible application scenarios. Starting with the basics of mobile communication services, emphasis will be put on an analysis of the interaction between individuals and mobile devices / services. 

This includes an historic overview across the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify possibilities and limitations of mobile business applications and business models, in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, to analyse new scenarios, and to draw connections to traditional and established scenarios.

Literature:
Agenda:

Time and Place:

Tuesday:    10.00 - 12.00, Hörsaalzentrum - HZ 9

Tuesday:    14.00 - 16.00, Hörsaalzentrum - HZ 9

 

Date Time   Lecture Links
16-Oct-2018 10-12 VL1 Introduction to Mobile Business I Download
22-Oct-2018 10-12 VL2 Wireless Internet-oriented Infrastructures and Protocols Download
22-Oct-2018 14-16 EX1 Augmented Reality Download
30-Oct-2018 10-12 VL3 Basic Communication Paradigms and Mobile Telecommunications Infrastructures Download
05-Nov-2018 10-12 VL4 Mobile Communication Services *UPDATED* Download
05-Nov-2018 14-16 VL5 Electronic Business vs. Mobile Business Download
13-Nov-2018 10-12 VL6 Market Structure and Value Creation Download
20-Nov-2018 10-12 VL7 Business Models Download
20-Nov-2018 14-16 EX2 Technology Basics I

Download

Solution

27-Nov-2018 10-12 VL8 Smartcards and Infrastructures

Download

04-Dec-2018 10-12 EX3 Economic Basics I

Download

Solution

04-Dec-2018 14-16 GL1 Guest Lecture (PwC)

Download

11-Dec-2018 10-12 VL9 Mobile Devices

Download

18-Dec-2018 10-12 VL10 Concepts of Mobile OS

Download

18-Dec-2018 14-16 VL11 Market Overview of Mobile Operating Systems and Security Aspect

Download

 

Exam
Information: