Mobile Business I - Technology, Markets, Platforms, and Business Models
|Type of Lecture:||Lecture with Exercise|
Content of the Course
The "Mobile Business" lecture series provides an introduction to technologies and economic principles defining these markets. Students will be qualified to identify success factors of mobile business models and to judge on possible application scenarios. Starting with the basics of mobile communication services, emphasis will be put on an analysis of the interaction between individuals and mobile devices / services.
This includes an historic overview across the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify possibilities and limitations of mobile business applications and business models, in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, to analyse new scenarios, and to draw connections to traditional and established scenarios.
Please also have a look at the teaching section at www.m- chair.net
Michael Pachmajer (Infosys)
The Practical Exercises deal with the current development of the telecommunication market and applied business models. The offered product portfolio of mobile telecom providers and applied technologies are object of a case study, conducted in team work. The case study is viewed from the perspective of the executive board of a mobile telecommunication provider. The developed measures for the company will be presented in an Investor Call.