Mobile Business I - Technology, Markets, Platforms, and Business Models
|Type of Lecture:||Lecture|
Content of the Course
Description: Learning Goals and Competencies
- Basic understanding of business models of online and mobile business (LGBWL-5)
- Basic understanding of location-based services and its architectures (LGBWL-1)
- Ability to design and evaluate digital business models and concepts with regard to data security and protection (LGBWL-1)
Description of the course:
The "Mobile Business" lecture series provides an introduction to technologies and economic principles defining these markets. Students will be qualified to identify success factors of mobile business models and to judge possible application scenarios. Starting with the basics of mobile communication services, emphasis will be put on an analysis of the interaction between individuals and mobile devices/services.
This includes a historical overview of the development of mobile communication infrastructures, services, and protocols. Based on this, students will be qualified to identify the possibilities and limitations of mobile business applications and business models in order to consider the resulting opportunities and challenges when deriving the success factors. Characteristic attributes of mobile services, especially in contrast to electronic services, will be outlined and considered in an analysis of the current market environment for mobile business applications. Furthermore, traditional as well as emerging business models will be discussed. The course concludes with a presentation and discussion of several exemplary application scenarios. Students will be able to reflect on specific attributes of mobile applications, analyse new scenarios, and draw connections to traditional and established scenarios.
The 2nd part of this lecture series (Mobile Business II) focuses on the variety of opportunities and challenges that are offered by mobile communication technologies and their specific properties and which need to be considered and addressed by companies and regulators. The overall objective of the course is to provide advanced knowledge about mobile applications and mobile services, ranging from technical to economic aspects. Students will be qualified to realise the inherent commercial potential proactively and to identify and address challenges and problems in the area of mobile business. An important facet of this is the discussion of international regulation and its implications on the development and application scenarios for mobile services.
Architectures for mobile services and their development are the focus of the first part of the course. This includes topics such as security and privacy, usability, and the role of standardisation. The presentation of exemplary application areas will allow students to understand and question how different design aspects are considered in current scenarios. The course concludes with a state-of-the-art overview of current mobile business research topics and activities, enabling students to understand the lines of research and draw connections to already existing mobile business applications and scenarios.
Please note that the guest lectures are exam relevant and should be attended in person!
The literature and the agenda is being updated...
The current agenda is just to fix the dates/times, and the content will be updated accordingly.
|18.10.22||10-12||Lecture||Introduction to Mobile Business I||L1||Slides|
|25.10.22||10-12||Lecture||Mobile Telecommunication Infrastructures||L2||Slides|
|25.10.22||14-16||Lecture||Wireless Internet-oriented Infrastructures and Protocols||L3||Slides|
|01.11.22||10-12||Lecture||Mobile Communication Services||L4||Slides|
|08.11.22||10-12||Lecture||E-Business vs. M-Business||L5||Slides|
|08.11.22||14-16||Lecture||Market Structure and Value Chain||L6||Slides|
|15.11.22||10-12||Exercise||Technology Basics I||E1|
|22.11.22||14-16||Lecture||Smartcards and Infrastructures||L8||Slides|
|06.12.22||10-12||Exercise||Economics Basics I||E2||
|06.12.22||14-16||Guest Lecture||Privacy and Innovations:
How firms can leverage privacy to gain competitive advantages
|13.12.22||10-12||Guest Lecture||Guest lecturer from Continental||GL2|
|20.12.22||10-12||Lecture||Concepts of Mobile OS||L10|
|20.12.22||14-16||Lecture||Mobile OS and Security Aspects - Examples||L11|
|17.01.23||10-12||Guest Lecture||5G and security evaluation)||GL3|
|17.01.23||14-16||Lecture||Acceptance and Success Factors in Mobile Business||L13|
|24.01.23||10-12||Exercise||Technology Basics II||E3|
|07.02.23||10-12||Exercise||Economics Basics II||E4|
The Examination Office will organize the written exam on-site and set the date of the written exam centrally. You will find the exam dates on the website of the Examination Office soon.